Goodwin's music video analysis.

In our lesson we learnt about Andrew Goodwin's theory of six.

Andrew Goodwin writing in 'Dancing in the Distarction factory' (Routledge 1992).

1. Music videos demonstrate genre characteristics
For example, a dance routine in a boy/girl band, a stage performance for a metal video.
http://www.muzu.tv/gb/thesaturdays/all-fired-up-music-video/1088982/ - This is the girl band 'The Saturdays' with their "All fired up" music video. They have a dance routine in their video, which proves this theory of a girl band routine.

2. There is a relationship between lyrics and visuals
Either illustative, amplifying or contradicting.
For example, a illustrative video would help convey the meaning of the song, a amplifying video would repeat or exaggurate an effect, movement or phrase from the song, a contradicting video would completely ignore the song.
http://www.muzu.tv/gb/brunomars/the-lazy-song-music-video/930420/ - This musi song "The lazy song" by Bruno Mars emphasizes words of the song by a movement or hand sign, such as telephone is emphasized  by a hand gesture of a telephone.

3. There is a relationship between music and visuals
Either illustrating, amplifying or contradicting.
http://www.muzu.tv/gb/nicolescherzinger/wet-music-video/1069955/ - In this music video "Wet" by Nicole Scherzinger, everything is done to the beat of the music such as dance moves and walking.

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
For example, visually there is Michael Jackson's white shoes and glitter glove, Bono's sunglasses, Lady Gaga's crazy costumes and frequent costume changes. Also poses and dance moves such as Michael Jackson's hand on his crotch thrusting was a recurring dance move throughout his videos.
http://www.muzu.tv/gb/maroon5/moves-like-jagger-music-video/1051598/ - In this music video "Moves like Jagger" by Maroon 5 have a lot of close ups of the band and the singer sings into the camera to make it more personal with the viewers. At 3 minutes 16 seconds of the video when Christina Aguilera starts singing their are multiple close ups and extreme close ups of her singing into camera.

5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
For example, screens within screens, telescopes, looking directly into the camera (like they know you're watching them). Women in music videos are directed through the males mind which in most cases are dressed in very revealing clothes and are doing sexual dance moves.
http://www.youtube.com/watch?v=EXRtF0bepNs&ob=av2e -   "Stereo hearts" by Gym class heroes have t.v screens within the t.v screen you're looking in to.

6. There is often intertextual reference
For example, reference to films, television programmes and other music videos.
http://www.youtube.com/watch?v=H1BkR760o94 - This is "We dance on" by N-dubz with reference from the movie "Street dance 3D".